What is search engine optimization (SEO)?
SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
The SEO industry is continually changing due to the frequent changes made to Google’s algorithm, but there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.
SEO is constantly changing. It is our job at SOS to stay on top of the new changes that are constantly going on with SEO. There are both on and off site updates that need to be made. When done correctly, SEO can drive a lot more traffic to your site and more people will know about your business and what you have to offer.
What is search engine marketing (SEM)?
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising. SEM includes SEO tactics, as well as several other search marketing tactics.
What is the main difference of SEO and SEM?
The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).
It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.
SOS looks forward in helping your business with all your marketing needs. We have almost 20 years experience in marketing online.